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Lifestyle, Travel, Stories

2024年3月1日2024年3月1日

How to shop at Rakuten!

Rakuten is one of the biggest online retailers in Japan. If you are familiar with Amazon, it is a bit like that… But Rakuten is actually a large group of services, offering a range of services from banking, phone services, insurance, credit cards, and more! When you join the Rakuten network, you can easily link up all of your services and pay for everything on one convenient site.

Today, I will show you how to use Rakuten to shop for products online. This is very helpful when you are living in Japan for a while.

Table of Contents
  1. Signing up for an account
    1. Starting the sign-up process
  2. Searching and ordering products
    1. Using the search function
    2. Navigating your findings
    3. Coupons and Deals
    4. Sorting options
    5. Checking out
  3. My recommendations to get started!
    1. For those new to Japanese
  4. Rakuten official English guide
  5. Conclusion, any questions?

Signing up for an account

Signing up for an account is simple!

Click the banner below to get started then follow my guide for a smooth sign-up!


Starting the sign-up process

Click “楽天会買登録(無料)” to get started

After clicking the banner above, click on the button that says “楽天会買登録(無料)” to start the sign-up process.

After clicking the link, you will see three language options in the top right corner. Click “English” if you want to sign up using English.

You can use English by clicking the English button on the top right!

Follow the instructions in English or Japanese on the website. You will get a confirmation link to your email. Click the confirmation link and you are ready to sign in and start shopping!

After you are finished, you will login using the “ログイン” button on the top right of the site.

After signing up, click the “ログイン” button!

Searching and ordering products

Using the search function

Shopping with Rakuten is simple. You can search using key words from the search banner. (See image below)

You can search in both English and Japanese, but you will have much better luck using Japanese keywords.

If you have trouble with Japanese, you can use a dictionary or translation service to help you search!

Here are two great resources:

https://jisho.org/ – An English-to-Japanese dictionary.

https://www.deepl.com/translator– A translator with greater accuracy than Google translate.

Use keywords in the search bar to find your products!

Navigating your findings

The shopping site is extensive, and it can be a bit confusing to understand the layout.

Below you will see my example of a search. I used “toys” as my keyword for this example.

Coupons and Deals

On the top, you will see “クーポン使えるおすすめs商品”

This scrolling banner shows you special deals and coupons related to your search.

Sorting options

On the left, you will see many sorting options.

Let’s see a few of them:

As you can see, Rakuten has so many options to sort with! It can be a bit overwhelming at first. But please refer to my image guide whenever you have trouble.

Checking out

When it comes to checkout, you will probably have to scroll through a lot of images before you find the “add to cart” or “purchase now” buttons. Here is a picture of what they look like.

After you are done filling your cart, it is time to check out!

My recommendations to get started!

If you are living in Japan and need to study Japanese, here are some great books you can order to start your Japanese journey.

For those new to Japanese

Genki 1 and 2 and their workbooks are a wonderful place to start learning Japanese.

[商品価格に関しましては、リンクが作成された時点と現時点で情報が変更されている場合がございます。]

初級日本語「げんき」(1)第3版 GENKI:An Integrated Cours [ 坂野永理 ]
価格:3,960円(税込、送料無料) (2024/3/1時点)

楽天で購入

[商品価格に関しましては、リンクが作成された時点と現時点で情報が変更されている場合がございます。]

初級日本語「げんき」ワークブック(1)第3版 GENKI:An Integrated Cours [ 坂野永理 ]
価格:1,870円(税込、送料無料) (2024/3/1時点)

楽天で購入

[商品価格に関しましては、リンクが作成された時点と現時点で情報が変更されている場合がございます。]

初級日本語「げんき」(2)第3版 GENKI:An Integrated Cours [ 坂野永理 ]
価格:3,960円(税込、送料無料) (2024/3/1時点)

楽天で購入

Rakuten official English guide

Rakuten has an official guide for the shopping process, so please click here to see it:

https://event.rakuten.co.jp/beginner/en/?l-id=top_normal_guide10

Conclusion, any questions?

Whew! That was a lot of information to cover. But, I hope you understand more about how to use this wonderful website.

It can be a life saver when you live in Japan, especially if you live somewhere with few shopping opportunities or if you are too busy to go out.

Please leave a comment if you have questions! I would be happy to help!

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